Software Giant Pariplay Launches Wizard Games
Pariplay announced the launch of its new in-house software studio, Wizard Games this week.
The average slots player may only know Pariplay as a name that pops up on the list of software providers at the best online slots sites, but the gaming giant is actually much more than just a software studio.
As well as creating its own casino games, Pariplay is an aggregator of content too. Basically, the company offers online casinos a collection of games made up of slots from a range of other software studios too. Some of Pariplay's partners include NetEnt, Microgaming, and other heavy-hitters in the online casino world.
Why Create Wizard Games?
With over 12000 titles available through the Pariplay aggregator platform, the company's own games could easily get lost in the crowd. Wizard Games is the solution, intended to differentiate Pariplay's in-house games from the slots and casino games provided by its partners.
“The move to differentiate our in-house games brand has been carefully planned and executed, with the goal of improving our content offering while also further defining our status in the industry as the leading aggregator and content provider," explained Pariplay Managing Director Adrian Bailey.
“Armed with its own identity, we expect Wizard Games to go from strength to strength in offering our operator partners improved content that is engaging and highly entertaining for players.”
Why Does This Matter To Slots Players?
In a nutshell, if you're a fan of Pariplay slot games, you will find the in-house titles under the Wizard Gaming name in future. This also means that Pariplay as the parent company is putting extra emphasis on building its own slots and casino game portfolio as well as managing its aggregator side.
Joey Hurtado, Managing Director of Wizard Games, said: “The launch of our new brand provides a reflection of how committed we are to offering the best possible service to all our partners. We have experienced excellent growth from our proprietary games studios and believe now is the time to really push on and realise the exciting potential we see here.”
Wizard Games already offers quality titles like Scrolls of Aphrodite and Book of Enchantments. With its new focus, we look forward to seeing new Wizard titles among the best slot games in the UK!